Services
What We Provide
STRATEGIC PLANNING
STRATEGIC PLANNING
– Strategic Planning Process
– Strategic planning facilitation
– Multi-year strategic plan development (3–5 years)
– Organizational vision, mission, and values development
– Strategic goal and objective setting
– Action plan and implementation roadmap development
-Writing first and final drafts
Organizational Assessment
– SWOT analysis (strengths, weaknesses, opportunities, threats)
– Organizational capability assessments
– Stakeholder interviews and surveys
– Market or competitive landscape analysis
– Internal performance and program review
Leadership & Governance Strategy
– Board and leadership strategic alignment workshops
– Governance structure review and recommendations
– Board retreat facilitation
– Executive leadership strategy sessions
– Program & Initiative Planning
Implementation & Execution
– Strategic implementation planning
– KPI and performance metric development
– Organizational dashboard design
– Accountability and reporting frameworks
Change Management
– Organizational change strategy
– Stakeholder communication planning
– Culture alignment and adoption strategies
Strategic Reviews & Updates
– Annual strategy refresh and review
– Mid-cycle strategic plan evaluation
– Progress tracking and performance reviews
MARKETING
Brand Development
– Brand strategy and identity development
– Brand messaging and voice guidelines
– Brand architecture and portfolio strategy
– Brand refresh or rebranding guidance
– Brand standards and usage guidelines
Sponsorship Support
– Lead generation strategy
– Sales funnel and conversion strategy
– Marketing and sales alignment planning
Sponsorships
Sponsorship Strategy
– Sponsorship strategy development
– Sponsorship program design and structure
– Sponsorship inventory development (assets and benefits)
Sponsor tier and package creation
– Sponsorship pricing and valuation
– Sponsor Prospecting & Sales
– Target sponsor identification and research
– Prospect list development
– Sponsorship pitch deck creation
– Sponsorship proposal development
– Sponsor outreach strategy and support
– Negotiation support and deal structuring
Sponsorship Marketing
– Sponsor activation strategy
– Co-branded marketing campaign planning
– Sponsor storytelling and promotional content
– Sponsor recognition and visibility planning
Partnership Development
– Corporate partnership strategy
– Long-term partnership program development
– Strategic brand alignment analysis
– Cross-promotional partnership planning
Sponsorship Management
– Sponsor onboarding and relationship management
– Sponsorship contract development support
– Deliverable tracking and fulfillment management
– Sponsor communication and reporting
Measurement & Reporting
– Sponsorship ROI measurement frameworks
– Sponsor impact reporting and recap reports
– Audience exposure and engagement analysis
– Sponsor satisfaction surveys
Program Growth
– Sponsorship program audits
– Revenue growth strategy
– Sponsor retention and renewal strategy
– Expansion of sponsorship assets and opportunities
Sponsorship Management
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Measurement & Reporting
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PUBLIC & MEDIA RELATIONS
Media Relations
-Building strong relationships with journalists and securing meaningful media coverage.
– Press release writing and distribution
– Media pitching and story placement
– Interview coordination and media briefings
– Press conferences and media events
– Media training for spokespeople
Strategic Public Relations
-Developing clear messaging and campaigns that strengthen reputation and visibility.
– PR strategy development
– Messaging and narrative creation
– Brand and reputation positioning
– Campaign planning and execution
Content & Thought Leadership
-Creating compelling content that positions leaders and organizations as trusted voices.
– Thought leadership articles
– Op-eds and guest columns
– Speechwriting
– Leadership bios and profiles
– Media kits and fact sheets
Crisis & Reputation Management
-Preparing for and managing sensitive issues that impact public perception.
– Crisis communication planning
– Rapid response media statements
– Reputation management and recovery
– Issues monitoring and strategy
Publicity & Events
-Maximizing visibility through strategic announcements and public engagement.
– Product or initiative launches
– Media events and press tours
– Award submissions and publicity
– Sponsorship and partnership announcements
Digital & Social PR
-Extending public relations impact across digital and social channels.
– Online reputation management
– Influencer and creator outreach
– Social media messaging aligned with PR campaigns
– Digital press rooms and newsroom content
Monitoring & Reporting
-Tracking media coverage and measuring the impact of communications efforts.
– Media monitoring and coverage tracking
– Sentiment analysis
– PR campaign performance reports
– Share-of-voice analysis
Publicity & Events
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Digital & Social PR
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MANAGEMENT
Organizational Strategy & Leadership
– Organizational strategy development
– Leadership alignment and strategy workshops
– Executive advisory and coaching
– Organizational vision and mission development
– Strategic decision-making support
Organizational Structure & Operations
– Organizational structure design and restructuring
– Roles and responsibility definition
– Workflow and operational process improvement
– Organizational efficiency assessments
– Policy and procedure development
Governance & Board Management
– Board governance consulting
– Board development and training
– Board retreat facilitation
– Governance policy development
– Board performance evaluation systems
How it Works
The Process
We start with a free 60-minute consultation to understand your needs, size up the course, and map out a winning path forward.
Next, we define the detailed scope of work and budget based on what we learned in the consultation. Once you approve the plan, we’ll draft an agreement with our hourly rate or retainer. With the paperwork complete, it’s full throttle ahead.
This is when we put the pedal to the metal. Skidfin gets to work executing the plan with your goals in the lead and crossing the finish line with results you can count on.
Why Choose us
Best in the Business
As a small business itself, Skidfin understands that competitive pricing is about providing the most bang for the buck. It’s about being the most worth it for organizations that need every dollar to count, but you'll also find great value for your checkbook too.
We start with a free 60-minute consultation to understand your needs, size up the course, and map out a winning path forward.
Clients of Skidfin Solutions receive responsive, honest, and hands-on customer care rooted in real-world experience where communication is clear, needs are understood, and every detail is handled with the same level of precision and commitment as if it were their own operation
Clients of Skidfin Solutions receive priority support that is fast, direct, and solutions-focused, ensuring their needs are addressed quickly, issues are resolved efficiently, and they’re never left waiting when performance matters most.
Skidfin Solutions is a smart choice because it delivers expert-level results, tailored to real-world budgets while helping smaller organizations compete, grow, and succeed without wasting resources.